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I build consumer product systems with deep iOS roots, developer tooling, and practical AI-assisted workflows.
Product engineer, 13+ years, with deep iOS roots. Led Wolt membership growth work, built internal telemetry tooling, and now exploring practical AI-assisted product workflows.
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Building a telemetry tool for faster, more confident product iteration
A leverage system for product iteration: real-time app telemetry streamed to a local desktop client over WebSocket, with searchable, filterable views. Replaced a slow in-app viewer and made instrumentation work faster and more trustworthy across teams.
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Improving subscription conversion through cart and checkout entry points
Client-side DRI for two flagship Wolt+ growth experiments: cart entry point and express signup. Drove cross-platform RFCs and pushed to split the work into independent rollouts, enabling faster iteration and clearer A/B validation.
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Expanding subscription value with long-distance delivery
DRI for Long-Distance Delivery, extending Wolt+ value to users outside the free delivery radius with discounted pricing kept consistent across discovery, venue, and checkout. Led API and product design discussions across teams.
Read case studyRebuilding article extraction safely behind feature flags
Led the iOS implementation of a second-generation article extraction system (SmartHTMLExtractorV2), shipping it in parallel with the existing renderer behind client-controlled feature flags to de-risk rollout of a critical content surface.
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